Luxury retail focuses on the premium feel of the space complementing the highly curated collections, giving clientele a luxurious overall experience. Light intensity, color and contrast – light does not equal light. In the fashion sector in particular, appearances play a decisive role in sales success. Lighting must create high-attention displays that still need to look as natural as possible, because authentic looks are important especially with apparel and shoes. Vestralux strongly supports such requirements and takes a back seat in terms of looks with discreet designs. The lighting task is central –high quality light ensures ideal color and material recognition due to outstanding color rendering values of up to 95 Ra. High-quality segmented reflectors provide the best possible light distribution and visual comfort.