Shoppers seek the best quality food at great prices. They are drawn to the welcoming ambience of a well-lit produce or bakery section, and they’re more likely to buy products that are well presented. In the evolving and challenging grocery business, Vestralux developed the Food range to help high-end grocers differentiate themselves, and create an experience that feeds the irresistible urge to purchase specific foods and express their color more vividly. Our high quality LED light sources have color points designed for the optimal appearance of grocery merchandise. High quality lights capture vibrant, nuanced color patterns to display meat, fruit and vegetables in an appealing way. The color point is tuned to enhance red tones.